As a global name, we wanted to have a positive impact on the communities that welcomed us. Through B1G1 – a movement that enables businesses to make a difference just by doing what they do every day – we found the perfect way to translate our work into meaningful change.
In 2019, we opened our 10,000th brand and brought Vindico to India. To celebrate, we gave ten thousand days of education to children in India.
B1G1 makes it possible to provide not just education, but the opportunity to be fed (providing meals), the opportunity for better health (clean water, medicines and healthcare), the opportunity for safety (women’s refuges), and the opportunity to support communities (starting micro-businesses). All just by doing what we do.
We know we can’t drive change alone. Which is why the brands and developers we work with help us choose the opportunities we can create together for those in need.
Through Opening Opportunity, we are committed to doing more. The more brands we and our partners open, the greater the opportunity to make a difference.